seika.one these days. The brand "Le Campus" is still familiar to many people.

I launched my brand in the middle of 2024 out of a desire to finally take action rather than a single goal or idea. Anything that will add experiences, memories, or even friendships to my essentially useless life.

No awareness, no knowledge, and no experience. I had doubts about myself every other day. I don't even know how to upload content or use Shopify correctly, so what have I gotten myself into?

Even though, looking back, the videos were utter crap, I began publishing every day. But eventually, it paid off. A video went viral after two months of posting every day and receiving zero recognition. 140.000 views, and I sold all hundred pieces of the five colorways I stocked in a single day. If I'm being honest with myself, it's quite dumb. Who, after all, places a bulk order and designs twenty pieces of each color?

Even if it may seem unimportant at first, we eventually come to realize these things and become more conscious of our environment, even if it takes a year.

Experiences accumulate. "Growth" would be a more straightforward term.

Without going into too much detail, I have come to the following conclusion:

Follow your instincts and accept them if they guide you in a certain route. There is always something waiting for you to be claimed, even if you stumble, question, or become weaker in the end. 

Cheers, seika.one :')